# Safety Testing Customer Showcase
## DTS Internal Presentation - Ben (Application Engineer)
### Duration: 45 minutes

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## Presentation Outline (DRAFT v1)

### Opening Hook (2-3 min)
- Compelling statistic: Lives saved by modern vehicle safety
- "Every data point we help capture contributes to this"

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### Part 1: The Pioneers - History of Safety Testing (15-17 min)

#### A. The Dark Ages of Vehicle Safety (2 min)
- Pre-1950s: No seatbelts, rigid steering columns, no crumple zones
- Death rate statistics per mile driven vs. today

#### B. Col. John Stapp - The Fastest Man on Earth (4-5 min)
- The rocket sled experiments (1940s-1950s)
- Subjected himself to 46g deceleration
- Proved humans could survive higher forces than believed
- His advocacy for seatbelts and safety standards
- **Video opportunity**: Rocket sled footage

#### C. The Cadaver Pioneers (2-3 min)
- Early biomechanics research
- How we learned human tolerance to impact
- The ethical debates and contributions

#### D. Ralph Nader & "Unsafe at Any Speed" (1965) (3-4 min)
- The Corvair controversy
- Public awakening to automotive safety
- Birth of NHTSA (1970)
- The shift from "driver error" to "crashworthiness"

#### E. The Seatbelt Revolution (2-3 min)
- Nils Bohlin and Volvo's 3-point belt (1959)
- Volvo's decision to share the patent freely
- Resistance and eventual adoption/legislation

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### Part 2: The Modern Safety Ecosystem (12-15 min)

#### A. Regulatory Bodies & Testing Programs (4-5 min)
- **NHTSA** - Federal Motor Vehicle Safety Standards (FMVSS)
- **IIHS** - Insurance-funded independent testing
  - How IIHS changed the game with the small overlap test
  - The competitive pressure of ratings
- **Euro NCAP** and global NCAP programs
- **Video opportunity**: IIHS crash test footage

#### B. Types of Safety Testing Customers (5-6 min)

1. **Government/Regulatory**
   - NHTSA Vehicle Research & Test Center (Ohio)
   - Transport Canada
   - International equivalents

2. **Academic/Research Institutions**
   - Ohio State Injury Biomechanics Research Center
   - Wayne State University
   - University of Virginia Center for Applied Biomechanics
   - Wake Forest

3. **Independent Test Labs**
   - Calspan (Buffalo, NY)
   - MGA Research
   - Karco Engineering

4. **OEM In-House Testing**
   - GM, Ford, Toyota, Honda safety labs
   - The scale of their operations

5. **Insurance Industry**
   - IIHS (Highway Loss Data Institute)
   
6. **Tier 1 Suppliers**
   - Autoliv, ZF/TRW, Joyson Safety Systems
   - Restraint system development

#### C. The Economics of Safety Testing (3-4 min)
- What a crash test costs ($50K-$500K+)
- ATD (crash test dummy) pricing ($100K-$800K)
- Why data acquisition is critical investment
- The regulatory compliance vs. competitive advantage dynamic

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### Part 3: What They're Testing & Why (8-10 min)

#### A. Crash Test Types (3-4 min)
- Frontal (full, offset, small overlap)
- Side impact (moving barrier, pole)
- Rear impact
- Rollover
- Pedestrian protection
- **Video opportunity**: Various test types montage

#### B. Beyond Automotive (2-3 min)
- Sports helmet testing (NFL, hockey, cycling)
- Military blast/ballistic protection
- Aerospace ejection seats
- Playground equipment
- Child car seats

#### C. The ATD (Crash Test Dummy) (2-3 min)
- Evolution from Sierra Sam to THOR
- Hybrid III family
- WorldSID
- Where DTS fits: the nervous system of the dummy

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### Part 4: Impact & Inspiration (3-5 min)

#### A. The Numbers That Matter
- Traffic fatalities per 100M miles: 1970 vs today
- Estimated lives saved by specific technologies
- The hidden impact: injuries prevented, severities reduced

#### B. Our Role in the Ecosystem
- DTS equipment in virtually every major safety lab worldwide
- "When a researcher needs to know exactly what forces a human body experiences..."
- Light product mention: reliability, accuracy, trust

#### C. Closing
- Every test, every data point, every improvement
- "We're not just selling data acquisition - we're part of a system that saves lives"

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## Research Needed
- [ ] Exact statistics on lives saved
- [ ] Col. Stapp biographical details and quotes
- [ ] IIHS small overlap test history and impact
- [ ] Crash test cost ranges (verify)
- [ ] ATD pricing (verify)
- [ ] Video clip sources
- [ ] Customer-specific stories (check with sales/marketing)

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## Video Clip Candidates
1. Col. Stapp rocket sled (public domain?)
2. IIHS crash test compilation
3. Historical crash test footage (1950s-60s)
4. Modern NCAP test
5. Customer facility tour (if available)

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## Notes
- Target: Mixed audience, varying knowledge levels
- Tone: Educational but inspiring
- Goal: Remind team who we serve and why it matters
